THE “LION OF THE PUNJAB” IN THE BBC DRAGONS’ DEN ON SUNDAY 28th AUGUST.

dragons-den

Ranjit Singh Sohal enjoyed, so to speak, a session with the Dragons, on BBC television, when he made his pitch to them for some investment finance regarding the development of his unique innovative down light/ led lamp holder invention, the Flexiled- idrive. A replacement for costly down light fixtures.

By common consent on the day, his pitch was considered impressive, both with regard to his personal presentation and the quality of the product, which he has produced on behalf of his company MAGI-LED (UK) Ltd. Despite this, the Dragons concluded that they were not prepared to offer any investment capital.

Ranjit was rather baffled by the inability of the Dragons to grasp the concept of his invention to change the "same old" downlight thinking of three decades. It is a very simple concept but the technical advantages of the product were not understood by the Dragons. "Perhaps it was too simple for them!" says Ranjit.

The existing methodology for installing and replacing downlights is cumbersome, complicated and time consuming, as anyone who has tried to replace a ceiling light at home will testify.

The Flexiled is easier to fit and cheaper than conventional down lights. Although he was disappointed by the response of the Dragons he is still confident that his patented invention is a game changer in modern lighting technology.

The features which make it unique in the market include:

  • • perfect lamp holder replacement for all 50Watt halogen spot lamps
  • • easy and quick to install
  • • no holding steel bezel clips, no cir-clips
  • • suitable for all ceilings/cavities
  • • very lightweight, but strong and only 50mm in height
  • • acts as a fire hood, with our led light source
  • • can accommodate any GU10 available in the current market
  • • the flexiled is also available with our in- house unique patent designed light source
  • • Driverless, 5Watt, producing over 400 lumens with IP rating of 65
  • • available in a variety of colours

Nick Jenkins was more concerned with "Pink silicon that's more at home in Ann Summers" (sic) and failed to understand that this was a demonstration of the product being available in a variety of colours.

Ranjit extended his best wishes to the Dragons and looks forward to the future progress of his unique innovative product with the firm belief that it has the scope to disrupt the lighting industry.

Contact Details: Ranjit Singh Sohal (Ran):
T: +44(0)1922 614666
M: +44(0)7876220555
Email: ran@magiled.com
P: r.sohal@btclick.com